Custom Mats: Newest Mediums to Use for Retail Displays

Cheap but terrible. That's how you describe custom mats when used in the fulfillment of your business goals. You how advertising works in branding your new products, spreading your special offers, and promote special events. Counter display is a popular method most advertising strategists use, and it could be done through different kinds of mediums. Fortunately, mats have evolved, now being utilized as point of sale displays. Unlike the expensive T.V. ads and other advertising networks, mats are exclusively cheap, but with as much branding greatness as others.

Shoe store, home appliance store, or any kind, the use of customized mats can help one improve profit margin. Still, they maintain the cleanliness of the floor. But prior to that, they work as advertising mediums in disguise. Today's mat printing machines can be your best partner to print out your most eye-catchy design, which can convey business messages to customers who will cast their eye upon the mats.

Top 3 Benefits of Mat as a Point of Sale Display

A business obtains three major benefits from using mats in advertising.

1. Creates an Impact to Customers

As what I've said, you can print an image on custom mats. You may utilize multiple colors if you wish to since it is possible through the technological advancement in printing machines. Meanwhile, impact ratio is the length of time, a person looks at the image on a POS display. It can be referred to as an eye contact, of which the longer the contact is, the higher chance of converting the individual into a potential customer. Compelling mat images, create an impact to customers. Whenever they check a compelling image, they get curious.

2. Engages Customers

Once the customer reads, smells, touches, tests, opens, or tastes the product, that's the time you can say that he was engaged with the product. Mats can guarantee you with that goal. It was said that people conceive images better than the contents, and with that naked truth, visuals can play in influencing the emotions and perhaps, buying decision of the customers. You have competitors around you so it is necessary to get an edge in gratifying their satisfaction. Mats can help you prove that your brand is way better than the others.

3. Converts Lookers to Customers

You may not know, but sometimes, simple passers by fall into captive with your product display, sending them to get the advertised product and purchase it to the counter. When mats are placed in areas with a high traffic, it has a bigger chance to be noticed. The more people who will see its design, the bigger chance of a conversion. It's actually a matter of building a strategy of what design to include, and the locations where the mats will place into. Since advertising is aiming to build your branding and boost your sales, mats can truly be one of your business-savers.

Mats are cheaper than other advertising mediums, but you can bet that they are effective. Plus, they last longer, given that you have invested in durable mat materials. But the bottom line is, mats are the newest POS displays that you can count on in your business.


Photo credits via: promomatting.com