How Custom Floor Mats Can Create a Brand Identity?

With all the marketing campaigns and brand building activities that are available in the market today, the use of custom floor mats as a promotional item and enhancement of visual merchandising strategies is a breakthrough innovation from a creative and innovating business organization.  Floor mats are everywhere. Whether you enter into an establishment, an office, or a retail store, people would look first on this item. However, aside from keeping the floor clean and safe, custom mats are now a viable medium to create brand awareness among your consumers. It is also often referred as logo mats because logos are printed on the mats.

Logos represent the company, products, brand and services. These logos are designed to create a communication between the company and the customers. These mats mark the establishment and can create a positive impression among the consumers. As it becomes an important tool for creating brand awareness, it is important that the mats that you put on your doors can captivate the customers. In that way, it can create a positive impact for the company.

5 Points for Effective Custom Floor Mats

1. It should contain the logo of the company. The design must be simple yet captivating. Take note that it is a floor mat and people who go back and forth in your store and office will not look at it most of the time. At a glance, your mats could be easily seen and understand. It must be able to give a hint what the company is for.

2. Unique design. Nothing can beat a unique and creative design that can capture the attention of the customer. Gone are the days when mats are rectangular shaped with bland colors. It must contain uniqueness so that your brand will be easily recalled by the customers passing by your establishment.

3. It must be able to reveal the nature and the attitude of the business. Business often go for a professional mat designer to make sure that the logo printed on the mat is correct and visually appealing. Hence, your custom mats should be appropriate or in line to the nature of your business to avoid confusion among the customers.

4. Contact information on the mat. Some businesses prefer to print their website on the mat so that customers will know how to contact them. This is effective because a leaving shopper doesn't need to get back into the store and ask for contact information.

5. The quality of the prints and the mats. You can use the mats for a longer time period if it is made with quality materials. You can't replace your mats every day. It can make you save in the longer mat. Hence, you will need to find a floor mat maker that can provide quality mats.

The use of floor mats has been in demand nowadays. It can provide multiple purposes. It can also direct your customers where your discounted products are placed luring them to get inside the premise. Custom floor mats are proven to stimulate impulse buying behavior that can affect your total sales. Putting in the entrance, stairs, in-front of displays or point of purchase, it can keep your customers' eye on your brand and product.