Dirt Stoppers for Your Easy Brand Recall Strategy

Custom floor mats enhance the appearance of your store. It carries your brand in every place your customer gets into. It contains the logo, slogan, images, or brand name of the company that can be easily associated with great shopping experience. However, floor mats are used for multiple purposes. It also functions as a dirt stopper that prevents the dirt from getting into your store and shielding your carpet against stains from food and drinks. Floor mats are not universal fitting. They are designed for its purpose and the location where it will be placed.

It is important that floor mats are used for its purposes. It should keep the floors clean to prevent slip and fall, especially during wet and snowy weather conditions. However, choosing a quality mat shouldn't be discarded. A wrong mat can derail your efforts in stopping dirt from from entering your business and might create a negative impression from your customers.

Different Types of Floor Mats

Scraper Mats

These mats serve as your first line of defense against dirt. This is placed outdoors. It is designed to be slightly abrasive and contain edges where customers can rub the bottom of their shoes. It can trap the dirt inside to keep it look cleaner for a longer period. A customized scraper mat can captivate shoppers who simply pass by the area. It is like a Signage on the floor to indicate the brand of your business. It can encourage customers to get into the premise.

Interior Mats

Interior mats are second line of defense that can work well with scraper mats. These are placed right inside the door because its purpose is to catch the remaining dust, water and dirt particles. These types of mats should have a non-slip backing to prevent slip and fall injuries. Whilst you can use a non-slip tape to keep it in its place, it is better to be sure with non-slip backing features. It has some scraper qualities, but not as much with outdoor mats. These mats can be customized to indicate which isles of the store the customer is in.

Indoor/Outdoor Mats

There are several companies that opt for both indoor/outdoor use. You have to look into the mats' scraping and absorption qualities. A good quality indoor/outdoor mat can create a positive impression among your customers. It should capture the dirt on the shoes, but it should also captivate the attention of the shoppers.

Decorative Mats

This mat make your store look nice and pleasant. It enhances the aesthetic of the place but it is designed to catch the dust and dirt. But you still need to check the absorbency and the material of the mats. It can be used as labels for your products are can be printed with "50% off" or "limited stocks only" labels. It can stimulate the decision buying behavior of the customers.

When you are choosing a customized floor mat, check the size, materials and printing method make sure you get a durable one. A doormat should be at least 80% of the width of the doorway and enough for two feet to stand on it. Beware of the mats that easily fade and wear out because it will require you to change it from time to time that could mean expenses. Most of all, always consider custom floor mats that can serve as a brand building recognition tool.